Fresha alternative for dog groomers

Updated 7 October 2026

Fresha is a booking platform built for hair and beauty salons, and many groomers use it because it’s widely known. It handles appointments well. Where groomers often outgrow it is everything specific to dogs.

The client is the owner, the customer is the dog

Salon software is built around one person having an appointment. In grooming, one owner may have three dogs, each with their own coat, size, price, behaviour and history. Software made for groomers keeps a record for every pet, and books one visit for several dogs at once.

What grooming software adds

Pet records: breed, coat type, clip length, skin issues, allergies, temperament and photos of each groom.
Vaccination and vet details kept with each dog.
Prices by size and coat, rather than one price per service.
Rebooking based on each dog’s usual interval, so you can see who is overdue.
Report cards for owners after each groom.
Consent forms and grooming terms signed online.
Routes and drive times for mobile groomers.

Things to check before switching

Look at how each system charges: monthly fees, per-message costs for texts, and fees on online payments. Make sure you can export your client list, and import it into the new system without retyping.

Questions

Can Fresha be used for dog grooming?

Yes, it can take bookings for any service. Groomers often move to pet-specific software for per-dog records, prices by size and coat, and rebooking reminders.

Is switching booking systems a lot of work?

Less than you might think. Export your clients, import them, and turn on online booking. Most groomers can run both systems side by side for a couple of weeks.