How to get more dog grooming clients

Updated 7 October 2026

A full diary usually comes from two things: being easy to find and book, and keeping the clients you already have. Here are the ways that work for most groomers, starting with the cheapest.

Be easy to find on Google

Most people search “dog groomer near me”. A Google Business Profile is free and puts you on the map for those searches. Fill it in fully: services, prices, opening hours, photos of your work, and a link to book online.

Ask happy clients for a review. A steady stream of recent reviews matters more than a few old ones.

Let people book when they’re thinking about it

People often look for a groomer in the evening. If they can see a real free time and book it there and then, you get the booking instead of the groomer who replies first the next morning.

Turn clients into referrals

Offer a reward when a client refers a friend, such as money off their next groom.
Send a report card after each groom that owners want to share.
Post before-and-after photos (with the owner’s permission).

Work with local businesses

Vets, dog walkers, day care, pet shops and puppy classes all meet dog owners who need a groomer. Leave cards, offer a first-groom discount for their customers, or recommend each other.

Keep the clients you have

A regular who comes every six weeks is worth far more than a one-off. Remind clients when they’re due, make rebooking one tap, and get in touch with anyone who has lapsed.

Questions

What is the best way to advertise a dog grooming business?

For most groomers, a complete Google Business Profile with reviews and an online booking link brings in more clients than paid adverts.

How do I get clients for a new mobile grooming business?

Focus on a small area so your round is efficient, join local community groups, partner with vets and walkers, and make booking online easy.